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Google AdWords
If you’re the owner of a growing business, it’s likely that you’ve heard of search advertising, also known as search engine marketing (SEM), or pay-per-click (PPC) advertising. But, you might be wondering, could it actually work for your company?
It can. In a world with so many advertising outlets and venues, it’s vital to attract new customers to your business, and to connect with people who are actively looking for what your business can offer. That’s what search advertising can do.
The Internet easily surpassed any single other means of finding information long ago. In fact, According to a consumer report, 89% of consumers research products and services online before investing in them. (Clicks to Bricks: The Impact of Online Pre-Shopping on Consumer Shopping Behavior, Yahoo! and comScore, 2007) Search advertising is an effective way to reach the people performing those searches—including the specific people your business is looking for.